Marketing & Media Decisions
Built on Data, Not Guesswork

Full-service marketing and media, built on data — creative and strategy through paid execution and reporting, all connected to one number: what actually drove pipeline.

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What We Do

Full-service marketing and media, run on the same data discipline at every stage — from the first creative concept to the budget report that proves it worked.

  • Media Buying & Paid Strategy: We plan and execute paid media across search, social, display (programmatic), OTT/CTV and all traditional media managing budgets from $1,500/month accounts to $100M+ national portfolios with the same pacing discipline and unit-economics targets.

  • Creative & Content Production: We develop the creative that fuels the media — offers, copywriting, video, and campaign concepts built to perform, not just look good, and tested against the data once they're live.

  • Social Media Management:We manage always-on social presence and paid social campaigns together, so organic content, community management, and paid amplification are working from the same brand voice and the same performance targets.

  • Website & Digital Experience: We design and build websites and landing pages — from $15K campaign pages to $50K full site builds — engineered around conversion, not just aesthetics.

  • SEO & Organic Growth: We run ongoing SEO programs — technical, content, and local — to build the organic side of the funnel that paid media supports rather than replaces.

  • CRM, Email & SMS: We build and manage CRM, email, and SMS programs that turn one-time leads into repeat customers, connecting the same reporting infrastructure we use for paid media.

  • Data, Analytics & Reporting: We build the GA4, Google Ads, Meta Ads Manager, and CRM reporting infrastructure that ties every channel to pipeline — so creative, social, media, and CRM are all measured against the same definition of a lead, a booking, and a cost per acquisition.

  • Brand & Growth Strategy: We develop brand identity, positioning, and go-to-market strategy, and partner with ownership to identify new service lines and revenue opportunities — including work that doubled a client's sales within two years.

Data

Our Approach

Every engagement runs on the same six-step cycle — not a one-time setup, but a loop that keeps getting smarter with each pass:

  1. Audit the Current State — Map every channel and data source to find what's missing, duplicated, or inconsistent before touching a single campaign.

  2. Build the Measurement Foundation — Set consistent tracking, UTM taxonomy, and a shared definition of a lead, a booking, and a cost per acquisition.

  3. Establish Baselines & Benchmarks — Capture where performance actually stands today, segmented by audience, geography, and campaign.

  4. Test Against Hypotheses, Not Instinct — Every creative, targeting, or budget change starts as a stated hypothesis tied to a metric, tested in controlled increments.

  5. Report in One Shared Language — Connect spend directly to pipeline and revenue so every channel is measured against the same numbers.

  6. Reallocate & Iterate Continuously — Shift budget toward what's working on a recurring cadence, feeding fresh data back into the baseline for the next cycle.

That loop — not any single channel or tactic — is what makes Statera a data-centered agency rather than a media-buying shop with a dashboard bolted on.

Who We Are

Statera Media was founded by Kris Hemenway, who has spent 25+ years in performance media — from managing $10M+ annual budgets across a 24-brand resort and retail portfolio, to overseeing $100M+ in national media investment for blue-chip accounts, to building and running Statera's own reporting infrastructure for the past 12 years. That experience shapes how every Statera engagement is run: data first, accountability built in, every dollar defensible.